|
|
|
|
| Service Concept Design |
|
| HomeService Concept Design |
|
 |
| Are you struggling with: |
- Service revenue not growing as planned
- No precise, targeted value propositions
- Limited competitive differentiation
- Sales tools that don't articulate service value
- Incorrect expectations set by sales
|
| Contact AntFarm to grow service value |
Call: 678-566-3675
Email: info@antfarm-inc.com
|
|
| Service Design is the Foundation for Service Growth |
|
In today's market, most technology products are a commodity. Your service offerings provide you with differentiation as a solution provider. That is why leading solution providers see services as strategic - providing them with competitive advantage in the crowded marketplace. Well-designed service offerings target one or more business problems and have a crystal-clear value proposition. They are the foundation for any business expecting to grow their services appreciably, and they must provide both repeatability and scalability.
AntFarm helps you to improve the growth potential for a service offering by establishing a sound vision for the value proposition, target market, and service delivery methodology of the service. Our unique approach to service design builds in value for both the client and for the solution provider.
|
| Designing services that sell is tough... |
Solving the service design challenge... |
|
Many companies are not seeing the growth or profitability in their services business that they were expecting. They do not have a precise, targeted value proposition that provides competitive differentiation.
As a result, they struggle to create the messaging and sales tools necessary to articulate service value. Due to limited time and expertise in service design, they find it difficult to develop repeatable and scalable service offerings on their own.
|
AntFarm is the recognized industry leader in IT service design. We have experience in a broad range of service design projects with solution providers both large and small. Our thorough methodology results in a comprehensive description of your service offering that sets the foundation for development of go-to-market messaging such as web content, service brochures, and sales battle cards. The service architecture lays the groundwork for development of detailed service delivery processes. |
| AntFarm Service Concept Design Projects |
|
Our "Service Concept" document establishes the 'vision' for a service. It characterizes the target market for the service and identifies the features or results of the service designed to meet specific needs of the market. The last section of the Service Concept outlines the high-level 'architecture' of the service - the general approach for service delivery.
In AntFarm's Service Concept Design projects, we help you to define client business problems and the outcomes delivered by the offering to satisfy them, establishing the value proposition for a rich service offering. Together, we will then define the various target markets for the offering to allow more targeted messaging and sales channel alignment. Finally, we will outline the high-level delivery model for the offering, enabling sales to set accurate expectations for service delivery.
Our recent Service Concept Design projects have included:
- SharePoint Managed Services
- SMB Managed Services
- Strategic IT Planning
- Technology Imaging and Configuration
- Technology Deployment
- Technology Disposal
- Break/Fix Maintenance
- Technical Staffing Services
|
| Benefits of a comprehensive Service Concept |
- Comprehensive definition of a service offering
- Enables consistent, targeted statement of the value proposition
- Provides foundation content web content, brochures, sales battle cards
- Ensures sales and services are aligned on service outcomes
- Enables setting of consistent expectations for delivery
- Lays the groundwork for development of service delivery processes
- Sets the stage for building the business case for the offering
|
|
|
|
|
